O Boticário launched a line of makeup brushes designed for people with physical disabilities. I developed the communication strategy and defined the campaign’s visual direction. Additionally, I created scripts and researched influencers to promote the new line. The launch was a success for the company, reaching
a generally neglected audience who also love makeup and beauty and deserve to have access to them. For this purpose we invited the paralympic athete Fernanda Yara to talk about her relationship with makeup and how it changes with this new line of products.
a generally neglected audience who also love makeup and beauty and deserve to have access to them. For this purpose we invited the paralympic athete Fernanda Yara to talk about her relationship with makeup and how it changes with this new line of products.
