In 2025, O Boticário wanted to spotlight its kids' line, Boti Baby. To achieve this, my team and I created O Amor Dá Um Banho, a campaign celebrating the love-filled ritual of a child’s bath.
I played a key role in developing the campaign’s visual identity and storytelling. I ensured that every touchpoint conveyed warmth, tenderness, and the sensory experience of Boti Baby products. Collaborating with copywriters and designers, I helped craft a cohesive aesthetic that resonated with parents, reinforcing the emotional connection between caregiving and Boti Baby’s gentle formulations.
The campaign successfully reinforced Boti Baby as more than just skincare—it became a symbol of affection
in everyday moments.
I played a key role in developing the campaign’s visual identity and storytelling. I ensured that every touchpoint conveyed warmth, tenderness, and the sensory experience of Boti Baby products. Collaborating with copywriters and designers, I helped craft a cohesive aesthetic that resonated with parents, reinforcing the emotional connection between caregiving and Boti Baby’s gentle formulations.
The campaign successfully reinforced Boti Baby as more than just skincare—it became a symbol of affection
in everyday moments.
